Fabricate agency Brigada trust designed the inner of AlpStories, a belief retailer for a Slovenian cosmetics place. The shop makes it imaginable for anybody to arrangement their very procure personalized product, by picking the substances, which are then mixed collectively by a robot in the retailer while you wait.
The dressmaker’s description
AlpStories is a cosmetics place combining the frail therapeutic usage of major oils from the Austrian Alps with contemporary preparation technology. Brigada’s project modified into to arrangement a store belief and to look at it to a newly opened retailer in Zagreb’s Arena Centre. As the logo itself, the retailer also needed to reflect the link between nature and technology.
Spatial group emphasizes the non-public manner to each customer. By combining colours, materials and constructions, your entire house evokes freshness from the Alps while communicating nature & technology collaboration.
Retailer make is in line with fashioned retail presence theory that Brigada created in line with the logo traits and market positioning. AlpStories has two main, however very different product reports – ‘Our story’ which items branded cosmetic products created by the AlpStories specialists, and ‘Your story’ that is in line with showing the cosmetic products customers arrangement themselves.
‘Our story’ is consistent, trusty and lumber, while ‘Your story’ is spontaneous and very heterogeneous thanks to the never-ending possibilities customers trust in personalizing the products. The major feature that illustrates these never-ending ingenious possibilities is a technically evolved robot that is old in production of the products. The educated and scientific manner to the client is most up-to-date contained in the retailer with stations for ‘Your story’ product make and an digital skin analyzer.
AlpStories products are contemporary on the market and sooner than the retailer opening were sold exclusively via on-line channels. Their customer negative continuously grew over that point thanks to high of the range products and the probability to arrangement the product yourself utilizing their not contemporary substances, in line with the swear wishes or skin types of every one. This user journey that works so correctly on-line needed to be transferred into the physical retailer too, with the addition of the one roar the receive can’t provide – a human contact.
Possibilities every so continuously need educated advice, lend a hand or simply anyone to share their journey with and that’s the main process the retailer staff has. The opposite contemporary feature that needed to be launched in the retailer modified into the probability to conceal and promote the strange products customers created themselves.
Here’s the main retailer on this planet with all natural cosmetics that affords purchasers a gamble to arrangement their very procure product, which then is produced by a robot contained in the retailer in real time. The robot is uniquely developed by scientists in Slovenia for this cause, in line with medicinal transplant technology. By utilizing this positively automatized procedure, there is never any probability of human error while mixing the product.
Credits: Brigada / Damjan Geber (Inventive Director), Marina Brletic, Ena Tadej (Architects), Ivana Validzic (Mission Manager), Vlatka Leskovar (Product Dressmaker)
Pictures by Domagoj Kunic